![]() As design is the most important ingredient of fashion and luxury apparel, the individual style and personalities of these designers became crucial to creating and sustaining the brand strategy of each of the houses. Most famous fashion houses like Christian Dior, Yves Saint-Laurent, Gucci, Versace, and Giorgio Armani were built on the personality of the founders. Unlike the usual practices of branding that are normally seen in the consumer goods industry, the branding philosophy in the fashion and luxury goods industry is quite different. With a multitude of sub-brands under the umbrella brand of Ralph Lauren catering to the needs of various market segments, Ralph Lauren has indeed become one of the strongest fashion brands in the world. The distinct identity of a preppy, aspirational American look is so powerful that it is now defined as a key element of American fashion. The product lines of Ralph Lauren cover all areas of apparel fashion, including men wear, women wear, women’s watches and jewellery, children’s wear and sportswear. Ralph Lauren is most well-known for the Polo shirt from the oldest brand in its portfolio – Polo Ralph Lauren. ![]() Today, the Ralph Lauren Group manages a total of 17 fashion brands and 4 lifestyle brands across 493 directly operated stores in 30 countries. Riding on this early success, Ralph Lauren launched a full women’s collection and later opened his first store on Rodeo Drive in classy Beverly Hills – the first freestanding store for an American designer. In just 2 years, Ralph Lauren was awarded his own in-store shop in the Manhattan department store Bloomingdale’s for the first time. With this support, Ralph Lauren quickly expanded to a whole line of menswear which Lauren named “Polo”, paying tribute to his love of sports. Ralph Lauren started off on a humble note by working out of a drawer in the Empire State Building in New York City and selling men’s ties under the tie manufacturer Beau Brummell. Before joining Ralph Lauren, Patrice Louvet served as Group President of global beauty at Procter & Gamble. In May 2017, the Ralph Lauren Corporation appointed Patrice Louvet as its President and Chief Executive Officer (CEO), replacing Stefan Larsson. The company has an estimated 23,000 employees across the world. At the end of fiscal year 2016, the company had 493 directly operated stores, which included 144 Ralph Lauren stores, 77 Club Monaco stores and 272 Polo Factory stores. Revenues for the fiscal year 2017 stood at USD 6.7 billion, which was a decline of 10% compared to like-to-like revenues achieved for fiscal year 2016. The brand has used classic designs as the core but has also evolved them in line with emerging trends. ![]() In the 50 years since it was founded in 1967, Ralph Lauren has been credited with almost creating the quintessential American lifestyle. It started out with making rags into ties, which makes the fashion and lifestyle label a true rags-to-riches American Dream personified.Ī combination of rich American heritage, exquisite craftsmanship, eye for detail across all touch points across channels and high levels of quality in crafting and executing a distinct brand universe has provided Ralph Lauren with a unique identity in the very competitive and ever-changing world of fashion and lifestyle. ![]() The Ralph Lauren brand has always been synonymous with high-quality American apparel. Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise. ![]()
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